Presidential Elections in Mexico: Tough Campaign, Tougher Challenges Ahead

By Daniela Stevens*

Andrés Manuel López Obrador stands at a microphone

Frontrunner candidate in Mexico’s 2018 presidential elections, Andrés Manuel López Obrador, speaks to the press. / ANDES / Micaela Ayala V / Flickr / Creative Commons

Campaigning for Mexico’s July 1 presidential election officially begins next week, and no candidate appears to have an insurmountable advantage over the others.  Polls vary, but Andrés Manuel López Obrador (MORENA) appears to be the frontrunner, with 35 to 44 percent of support.  He is followed by PAN-PRD coalition candidate Ricardo Anaya, who has between 24 and 31 percent of the vote.  The PRI candidate, José Antonio Meade, seems a third option, at about 20 to 26 percent, and Margarita Zavala, the only independent candidate who officially obtained registry, lags far behind.  It is too early to see if voters will base their decisions on party loyalty or on perceptions of the candidates.

  • López Obrador (widely known by his initials, “AMLO”) has broad name recognition – 84 percent of Mexicans are familiar with him for better or for worse – but Anaya, Meade, and Zavala have an important opportunity to build new images and attract voters. Indeed, AMLO sometimes seems to be in a race against himself; his rhetoric is often harsh, and his disregard for international free trade alienates a large sector of the business world and the media.  His mixed signals regarding a “review” of the contracts made in conjunction with energy reforms have fostered distrust and uncertainty.
  • Ricardo Anaya’s strategy appears likely to be open confrontation with PRI candidate Meade, aiming to attract PRI voters who see him as the candidate best positioned to prevent an AMLO victory. Anaya’s focus has been on winning the endorsement of key figures in states that constitute large electoral strongholds, such as Jalisco.  However, Anaya’s alleged involvement in a money laundering scandal stands to undermine his support.   PRI Secretary General Claudia Ruiz Massieu tried to tar him in an international context last week by giving the OAS a file with evidence she claimed substantiates the charges against him.  Anaya has cried foul.
  • José Antonio Meade, a highly skilled and seasoned technocrat associated with both PRI and PAN presidencies, is being held back by his association with the very unpopular incumbent President Enrique Peña Nieto. He is trying to cast himself as a PRI “sympathizer,” rather than as a party “militant” responsible for recent years’ weak performance.  To distance himself from his party’s image of electoral fraud, corruption, and crony capitalism, he has emphasized his commitment to transform the PRI.  The party is cooperating, framing him as a “citizen candidate.”

While candidates are immersed in the customary personal attacks against each other, violence appears to be playing into electoral politics with renewed intensity.  The Second Report of Political Violence in Mexico, prepared by the risk assessment firm Etellekt, documents 141 attacks against politicians and public servants since the start of the pre-campaign period last September.  Over 50 of these attacks have been assassinations of officials, incumbents, and candidates at all levels of government.  Violence is worst in Guerrero, Veracruz, the State of México, and Puebla, all states with significant organized crime.

Public insecurity is certain to join organized crime, corruption, inequality, and redistribution of income as central in the Mexican landscape as elections approach, and each candidate will pledge to make those issues his or her top priority.  As in other Latin American countries, the election also appears likely to signal the deepening discredit and low representation of the traditional party system.  Voters could very well select a candidate who, while not an outsider, presents him- or herself as committed to attacking the corruption of the major parties.  While running on a law-and-order slate, the candidates will also likely promise new approaches on the “war on drugs” that, led by both PAN and PRI, has devastated the country – with little or no prospect of avoiding the same pitfalls as predecessors.  Winning the election on July 1 will not be easy for any of the declared candidates; governing once in office will be even harder.

March 23, 2018

* Daniela Stevens is a Ph.D. candidate in Political Science in the School of Public Affairs at American University.